Wednesday, February 12, 2014

When the Olympics Come to Your Country, What Will the Athletes Wear?

The German Olympic Team exhibiting pride

The Olympics this year are in Russia, a country still trying to catch up from a disastrous century. Because of this legacy, Russia culture is not exactly leading the world in thought leadership. They are still catching up. For example, Russia is not so safe for a black or gay person to visit. Russians are famously bigoted.

The world wants to let Russia know they disapprove, and they have generally done so in a firm, obvious, yet loving way.

It made me wonder, what message will the world send to the next country that gets the Olympics? Is this the start of a new political tradition, where Olympic committees and corporate sponsors combine to poke fun at old ways of thinking? What will the athletes need to wear to send your people a message when they come to your country? What will Google and other corporations need to incorporate into their messaging? 

The Google Doodle exhibits Rainbow Pride

There are so many messages the world could send my country, America, they might have a hard time sticking to one! 

Would the athletes all dress up as dollar bills and ask America to stop endlessly adding to its debt since this is hurting emerging economies, not to mention, our own? 

Would the athletes all dress up like Lily Tomlin at the phone company to demand America stop spying on the world? After all, there's a STASI museum in Berlin decrying surveillance behaviors as evil. America once engaged in a Cold War against these behaviors; now the President of the United States defends them. Has America's NSA become just as ridiculous as Lily Tomlin's phone company operator? It kind of makes you wonder who actually *did* win the Cold War. Maybe the Russians are thought leaders, after all?

What if the world decided to poke fun at us for being so selfish that we as a nation are currently okay with 50 million people living without health insurance? That's the equivalent of five Czech Republics worth of people! Or ten Denmarks! Maybe it would take being teased by the world for America to finally step up and enact the public option so that all people have equal access to health care?

Or what if all the countries we keep invading organized the world into asking America to stop the imperialism? I don't know how that would translate into Olympic fashion. I'm sure some creative mind could make it happen. 

It seems to me, the list of what the world could 'poke fun' at America for is long. The question is, which issue would they pick?

The Olympics may turn into a tradition of sport supplemented with a world contest of public comedy on the side. It will be interesting to watch this develop. What would the athletes and corporations tease your country about? 

You may be interested in these other Olympic-related posts: 

Bravo David Černý! You Have Europe Giggling Again. This time with your Red London Double Decker Bus doing pushups!

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